Josh Medeiros is an accomplished and driven channel expert with a remarkable 20-year tenure in the channel technology industry. 

Currently serving as the Senior Sales Engineer at Zift Solutions, Josh possesses an intimate understanding of the channel landscape, and he excels in helping companies understand how to better engage partners and drive performance for better business outcomes.  Prior to joining Zift, Josh was a founding member and VP of customer success and product at Marketing Advocate Inc, a Massachusetts-based technology company that pioneered through-partner marketing technology.

Josh is a respected and frequent speaker at prominent industry conferences and events. His eagerness to share his wealth of knowledge and expertise is evident in his engaging presentations. His expertise covers a diverse range of topics, including channel strategy, partner recruitment, sales enablement, and demand generation.