Description
Managing the Technology Channel Part 1 offers those in channel management roles the opportunity to further develop the skills and knowledge needed to lead initiatives and investments that drive indirect sales revenue. This eight-module bootcamp is designed to give participants the mindset, concepts, knowledge, and skill to grow into an “evolved channel manager.”
Takeaways
- Develop strategies to choose, manage, engage, and assess partners for maximum growth
- Evaluate and Accelerate partner productivity through measurement and tracking and managing partner relationships
- Build ramp plans to support the partner lifecycle and apply emerging industry trends to strategize customer experience and partner satisfaction
Module 5:
- Building a Ramp Plan
- Evaluate the framework of ramp phases and the partner lifecycle
- Identify the components of a ramp plan
- Identify best practices for keeping ramp plans on track
Module 6:
- Managing Channel Partners
- Identify the information you need to build a partner profile
- Describe partner performance and partner management strategies
- Describe approaches for dealing with channel conflict
- Describe best practices for partner communication, engagement, and management
Module 7:
- Marketing with Channel Partners
- Describe the value of partner marketing programs
- Describe the CAM’s role in marketing
- Apply best practices for building a repeatable partner marketing system
Module 8:
- Partner and Customer Experience
- Identify ways to focus on the partner experience
- Identify ways to focus on the customer experience