Module 5

Building a Ramp Plan

Evaluate the framework of ramp phases and the partner lifecycle.

Identify the components of a ramp plan.

Identify best practices for keeping ramp plans on track.

Module 6

Managing Channel Partners

Identify the information you need to build a partner profile.

Describe partner performance and partner management strategies.

Describe approaches for dealing with channel conflict.

Describe best practices for partner communication, engagement, and management.

Module 7

Marketing with Channel Partners

Describe the value of partner marketing programs.

Describe the CAM’s role in marketing.

Apply best practices for building a repeatable partner marketing system.

Module 8

Partner and Customer Experience

Identify ways to focus on the partner experience.

Identify ways to focus on the customer experience.